A cinematic and romantic feeling to this campaign presents a variety of shots in the streets of the old town, views of the city, sunbeams in the beautiful alleys and the nature around the Italian architecture.

This modern yet retro inspired menswear collection called “Post-War” is inspired by the 1950’s Italian fashion, art, street style, underground scene and the first generation of iconic Italian modern architecture; influenced as well by the global trends of the time. As the name says, it takes reference to the end of war and beginning of a new era of Italian cinema such as the renowned film La Dolce Vita and international American icons such as James Dean and Marlon Brando not forgetting the emerging subcultures of the British Teddy Boys.