RCANO’S Spring Summer 2017 campaign was realized in the Italian city of Milan, one of the most important fashion capitals. This season RCANO tried something different by shooting in a skate park, with a thoughtful, passionate and edgy look but still keeping focus on fashion and lifestyle.


The irregular shaped bowl, made of grey concrete, is the key source of the inspiration for this season’s campaign. It represents a playful space and gives character and architecture to every garment of the collection. The fresh and young colors used in the designs together with the structured prints give a more sporty and chic look combined with a comfortable retro inclination.